Tag Archives: Social Media

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The 4 Ps of Marketing: A Step-by-Step Guide

The 4 Ps of marketing…  You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye.  And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.  So before we dive into it, let’s first break down what they are they?  The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. …

neilpatel.com click the link to read the rest of the story.  Get our free tools here.

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It’s the Beginning of the End for Independent YouTubers

As studios pump out the type of content the site originally intended to subvert, the barrier to success rises… There’s a sense that succeeding on YouTube now requires this sort of industrialized mass production. … “I think if you’re just starting, it’s probably hard to compete,” Manintveld says. “But I think it’s not different than a musical artist starting out having to compete against U2 or Coldplay with big, multibillion record companies behind them. If they have an ability to find an audience and an ability to be original, they will find a way.” …

Medium.com click the link to read the rest of the story.  Get our free tools here.

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How can you drive more business with digital and social marketing?

Digital and social marketing requires time, attention, and commitment. It requires a long-term content strategy in alignment with your business goals and involves daily posts and interactions with your audience. It also requires monitoring and engagement to ensure a two-way dialog with your intended audience. It is not a magic button by any means. However, it is a relatively inexpensive, direct communication channel to reach your target audience. …

LinkedIn.com click the link to read the rest of the story. Our FREE Tools can help!

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The watchdogs who track secret online censorship

Online censorship isn’t limited to blocked websites. Social media sites also filter content from news feeds and chats. In China, social media companies are liable to the government for the content that appears on their platforms and have signed a pledge to monitor their services for politically objectionable content, according to Human Rights Watch, an NGO. This leads to a system that strictly limits discussion of political topics.  Companies filter from users’ chats and news feeds any images that could violate the government’s standards. The standards aren’t always transparent to users…

Cnet.com click the link to read the rest of the story. Our FREE Tools can help!

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Capital One’s breach was inevitable

Another day, another massive data breach.  This time it’s the financial giant and credit card issuer Capital One, which revealed on Monday a credit file breach affecting 100 million Americans and 6 million Canadians. Consumers and small businesses affected are those who obtained one of the company’s credit cards dating back to 2005.  That includes names, addresses, phone numbers, dates of birth, self-reported income and more credit card application data — including over 140,000 Social Security numbers in the U.S., and more than a million in Canada.

TechCrunch.com click the link to read the rest of the story. Our FREE Tools can help!

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Capital One Data Theft – What it means for you

Federal prosecutors this week charged a Seattle woman with stealing data from more than 100 million credit applications made with Capital One Financial Corp. Incredibly, much of this breach played out publicly over several months on social media and other open online platforms.  … That data included approximately 140,000 Social Security numbers and approximately 80,000 bank account numbers on U.S. consumers…

Krebsonsecurity.com click the link to read the rest of the story. Our FREE Tools can help!

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How to Learn Digital Marketing for (Nearly) Free in 6 Months

This is a system that you can use to teach yourself digital marketing in a few months using mostly inexpensive resources and personal projects. I’d expect that anyone could take a game plan like this and go from zero to hireable digital marketer in 6 months or less, so long as you work hard at it and don’t get too distracted. …

Medium.com click the link to read the rest of the story. Our FREE Tools can help!

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My Secret Playbook: 28 Hacks Guaranteed to Grow Your Traffic and Sales

From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success.  You can experiment, run tests, but digital marketing isn’t as easy as it used to be. …

It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. … This is why marketing has become so competitive. But that shouldn’t stop you from succeeding, it just means you need to get creative in this ultra-competitive landscape.

So, to start you off… here are 28 digital marketing hacks that I still use and still work in today’s marketing landscape.

NeilPatel.com  click the link to read the rest of the story.

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Stand out on LinkedIn – 18 Research based Tips

The starting point for deriving value from LinkedIn is creating a profile that not only shows off your experience and talents, but also makes it easier for people to discover you in search. Here we’ll present you with research-backed LinkedIn profile tips that will help you optimize your LinkedIn presence.

First Pro Tip: If you don’t want your existing connections to get multiple updates announcing your profile changes, temporarily turn off profile change notifications. Click the Me dropdown, choose Settings & Privacy, open the Privacy tab, scroll down to Sharing profile edits, and toggle the setting to No. You can turn these back on when you’re finished updating your profile if you want your connections to see future updates (e.g., new job announcements).

Zapier.com  click the link to read the rest of the story.


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Digital Marketing Made Simple: A Step-by-Step Guide

The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.  

The 7 big categories of online marketing are:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Social Media Marketing (SMM)
  5. Pay-per-click advertising (PPC)
  6. Affiliate marketing
  7. Email marketing

Unbounce created a great infographic that sums up all kinds of online marketing in one neat chart.

NeilPatel.com click the link to read the rest of the story? Plus here is Neil’s Beginners Guide to Online Marketing.

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How Twitter Made The Tech World’s Most Unlikely Comeback

Twitter’s unlikely resurgence can be attributed to four major factors: Its acceptance it would never be Facebook, leading to a decision to focus on news as Facebook pulled back.

Buzzfeednews.com click the link to read the rest of the story.?

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