The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an identity crisis. Despite efforts from marketers, Pepsi was being outsold by its biggest competitor and perpetual market leader — Coke — by a factor just shy of six to one…
Medium.com learn more here
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MarketingLand.com click the link to read the rest of the story?
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The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.
The 7 big categories of online marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
Unbounce created a great infographic that sums up all kinds of online marketing in one neat chart.
NeilPatel.com click the link to read the rest of the story? Plus here is Neil’s Beginners Guide to Online Marketing.
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In the film industry, that’s called a one-liner, and it’s a way to quickly, clearly explain the driving force behind the movie. If people can’t understand what it’s about, they won’t go see it. Your business needs a one-liner, too.
Buildingastorybrand.com click the link to read the rest of the story.?
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Twitter’s unlikely resurgence can be attributed to four major factors: Its acceptance it would never be Facebook, leading to a decision to focus on news as Facebook pulled back.
Buzzfeednews.com click the link to read the rest of the story.?
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Sales and support reps that possess the necessary soft skills still need tools to realize their full potential. Understanding what’s possible (plus learning the techniques) will lead to more won deals and 5-star reviews. Here are the phone skills to master for sales and support.
AirCall.io click the link to read the rest of the story.
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A well-crafted slideshow can make your speech more powerful. What’s not fun is spending hours in PowerPoint or Keynote…
Zapier.com click the link to read the rest of the story.
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A competitive analysis tells you what exists, not why it exists.
Medium.com click the link to read the rest of the story.
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Don’t kick off a sales presentation by talking about your product, your headquarters locations, your investors, your clients, or anything about yourself. Instead, name the undeniable shift in the world that creates both (a) big stakes and (b) huge urgency for your prospect.
getpocket.com Click the link to read the rest of the story.
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In machine learning, there’s something called the “No Free Lunch” theorem. In a nutshell, it states that no one algorithm works best for every problem, and it’s especially relevant for supervised learning (i.e. predictive modeling).
towardsdatascience.com Click the link to read the rest of the story.
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AI in your business?
Social media has matched, and in some cases, surpassed search engines as a means to reach a large and relevant audience.
Parse.ly found that 46% of their referral traffic comes from social media. Facebook alone accounts for 41.2% of that traffic.
neilpatel.com Click the link to read the rest of the story.
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As I started thinking about who was going to make money in AI I ended up with seven questions. Who will make money across the (1) chip makers, (2) platform and infrastructure providers, (3) enabling models and algorithm providers, (4) enterprise solution providers, (5) industry vertical solution providers, (6) corporate users of AI and (7) nations?
towardsdatascience.com Click the link to read the rest of the story.
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There are loads of online photo editors out there, but we chose our 10 favorites because they are: Comparable to Photoshop…
Zapier Click the link to read the rest of the story.
Have your tried any of these alternatives?
This infographic is really well done and offers some amazing insights. Thanks to the folks at The Deep End
www.stu.me click the link to read the rest of the story.
Which of their ideas should you implement in your business?
![10 Ingenious Ways to Boost Website Conversions in 2017 [Infographic]](https://i0.wp.com/www.ingenious.news/wp-content/uploads/2018/02/2017-Web-Design-Trends-Infographic.jpeg?fit=760%2C5210&ssl=1)
![10 Ingenious Ways to Boost Website Conversions in 2017 [Infographic]](https://i0.wp.com/www.ingenious.news/wp-content/uploads/2018/02/2017-Web-Design-Trends-Infographic.jpeg?resize=760%2C5210&ssl=1)