Tag Archives: Marketing

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The 4 Ps of Marketing: A Step-by-Step Guide

The 4 Ps of marketing…  You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye.  And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.  So before we dive into it, let’s first break down what they are they?  The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. …

neilpatel.com click the link to read the rest of the story.  Get our free tools here.

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“SEO Unlocked” Boosts Traffic to Your Website for Free

If you really want more search traffic and you want to take SEO seriously, this is your chance.  There is no excuse for not having the financial resources because the course is free. If you put in the time, my team and I are here to teach and train you on everything you need to know.  And don’t worry, we aren’t going to bore you with every Google algorithm factor or anything like that. Instead, we are going to teach you the main concepts and strategies of SEO that drive the majority of the results as we know that you don’t have 40 hours a week to dedicate to SEO. …

neilpatel.com click the link to read the rest of the story.  Get our free tools here.

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10 Commandments of Modern Marketing – actually 24…

Number One. Thou shalt build revenue FIRST and brand SECOND. Brand matters, but the primary goal must be sales. It’s possible (although not recommended) to sacrifice brand at the alter of sales and still recover. But you cannot sacrifice sales at the all-holy alter of brand and hope to survive. Number Two. Thou shalt write offers…not slogans. Slogans might win awards, but they don’t make sales. Great marketing inspires ACTION! It does not merely inform or entertain. (Also, there’s a special place in marketing hell for advertisers and marketers who stack up awards for their “creativity” but who have never owned or influenced a sales number. They would do us all a favor if they stuck to finger painting.) …

LinkedIn.com click the link to read the rest of the story.  Get our free tools here.

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Zoom 101: A starter guide with important tips and tricks

Offices are closing. Travel is restricted. Employers are scrambling to knock together hasty virtual setups and access to corporate networks for workers now required to work from home. … One of Zoom’s key strengths is its simplicity, but this does not mean that the platform is without a variety of advanced features that remote workers will find useful for improving their productivity. …

ZDNet.com click the link to read the rest of the story.  Get our free tools here.

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How can you drive more business with digital and social marketing?

Digital and social marketing requires time, attention, and commitment. It requires a long-term content strategy in alignment with your business goals and involves daily posts and interactions with your audience. It also requires monitoring and engagement to ensure a two-way dialog with your intended audience. It is not a magic button by any means. However, it is a relatively inexpensive, direct communication channel to reach your target audience. …

LinkedIn.com click the link to read the rest of the story. Our FREE Tools can help!

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How Much Is Your Privacy Really Worth?

Facebook alone hauls in about $30 per year in revenue per North American user, or about $2.50 per month, and, of course, it’s just one of the countless companies tracking your online behavior. …

Medium.com click the link to read the rest of the story. Our FREE Tools can help!

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Why Visuals Are the Most Powerful Way to Sell Anything

Almost every day, I have to impress upon a client that telling their customers that they believe in something or are committed to something is almost useless without a clear visual to back it up. Because it’s visuals that stick in our minds. We think in pictures. If you can plant a positive picture in the mind of whomever you’re trying to persuade, you are that much closer to getting what you want. …

Medium.com click the link to read the rest of the story. Our FREE Tools can help!

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Google hit by antitrust probe from 50 attorneys general

Texas Attorney General Ken Paxton on Monday announced an antitrust investigation into Google, with the participation of 50 attorneys general. … The investigation will focus on the search giant’s dominance in digital advertising.

Cnet.com click the link to read the rest of the story. Our FREE Tools can help!

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How to Learn Digital Marketing for (Nearly) Free in 6 Months

This is a system that you can use to teach yourself digital marketing in a few months using mostly inexpensive resources and personal projects. I’d expect that anyone could take a game plan like this and go from zero to hireable digital marketer in 6 months or less, so long as you work hard at it and don’t get too distracted. …

Medium.com click the link to read the rest of the story. Our FREE Tools can help!

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The Best Ideas Are the Ones That Make the Least Sense

Imagine that you are sitting in the boardroom of a major global drinks company, charged with producing a new product that will rival the position of Coca-Cola as the world’s second-most-popular cold nonalcoholic drink. How would you respond? … I’m fairly sure nobody would say is this: “Hey, let’s try marketing a really expensive drink that comes in a tiny can…and tastes kind of disgusting.” Yet that is exactly what one company did.  …  That drink was Red Bull.

Entrepreneur.com click the link to read the rest of the story.

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How Much Does a Website Cost in 2019?

Having built hundreds of websites we know from experience that sites generally fall into three broad categories — small business, corporate and eCommerce. Within these categories we allocate time and resources based on our understanding of the design and function required. As a general rule our small business websites fall between the $5,000 and $7,500 range while corporate websites are generally between $7,500 and $15,000. eCommerce sites are the most expensive option, ranging from $10,000 all the way through to $20,000+.

Medium.com click the link to read the rest of the story.

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Walmart and Google forge alliance to battle Amazon

Google and Walmart have joined forces on voice-based shopping. The news comes on the heels of aggressive price cuts at Amazon-owned Whole Foods.

It’s not the first time Walmart has partnered with Google…. But now, with Amazon taking square aim at Walmart and other grocery chains in its bid to become a one-stop shop for all human consumption, voice-based shopping has become a matter of survival for brands like Amazon.

ZDnet.com click the link to read the rest of the story. Our FREE Tools can help!

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The Age of Small Brands Eating Big Brands Is Here!

When the Internet started to become more popular and the Ecommerce boom happened, suddenly people had options. … And sometimes the little guy was creating a superior product; he just didn’t have the marketing budget to advertise to enough people. …

HuffingtonPost.com click the link to read the rest of the story. Our FREE Tools can help!

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