The Untold Story of How GoPro’s CEO Lost His Way

Nick Woodman: What I’ve Learned

Simpler is better
“As an individual, how you organize your day affects your productivity. As a company, how you organize your teams and your communication affects your efficiency. What we did was, we structured ourselves as a much bigger business. But complexity breeds complexity, and we learned that when the organization is structured that way, you’re not as nimble.

Inc.com click the link to read the rest of the story?

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People Don’t Buy Products, They Buy Better Versions of Themselves

The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an identity crisis. Despite efforts from marketers, Pepsi was being outsold by its biggest competitor and perpetual market leader — Coke — by a factor just shy of six to one…

Medium.com learn more here

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The cure for an anxious, sucky life, in less than 550 words

To lead. And through leadership, you notice that you can’t help but get better; create better things; increase your skills; lead better; show others the way.

With a leader’s mind, you’re no longer focused on your pains. …

Medium.com learn more here

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PC Maintenance is cheaper and safer. A few reasons why.

How much do you think it costs you, NOT to maintain your PC?

Now you can secure and maintain your computers and gain peace of mind for less. Learn More Here

IngeniousGeeks.com learn more here

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Google now has a Cybersecurity Company, Chronicle

Chronicle will initially offer two services: The VirusTotal anti-malware intelligence service, and a cybersecurity intelligence and analytics platform.

Inc.com click the link to read the rest of the story?

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In 2017 only 2% of small businesses actually secured their systems with proper protection.

Find out why and what they can do about it.

You can secure and maintain your computers yourself and gain peace of mind for less. https://bit.ly/2Li84sy

 

IngeniousGeeks.com learn more here

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Starting at $40, hackers can attack your business

Major cyber incidents have increased by 32% between Q1 2017 and Q1 2018…

Here are the costs of different cybercrime services:

  • Hacking email: $40
  • DDoS attack: $50
  • Hacking website: $150
  • Stealing payment data $270
  • Infecting with Trojan for mining: $300
  • Infecting with ransomware Trojan: $750
  • Stealing from ATM: $1,500
  • Targeted attack: $4,500

TechRepublic.com click the link to read the rest of the story?

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Cyber threats are targeting small businesses

Just how big is the risk to small business? Big, very big. According to the Verizon Data Breach Investigation Report, 61% of breaches hit smaller businesses last year, up from the previous year’s 53%.

USAToday.com click the link to read the rest of the story?

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Digital Marketing Made Simple: A Step-by-Step Guide

The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.  

The 7 big categories of online marketing are:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Social Media Marketing (SMM)
  5. Pay-per-click advertising (PPC)
  6. Affiliate marketing
  7. Email marketing

Unbounce created a great infographic that sums up all kinds of online marketing in one neat chart.

NeilPatel.com click the link to read the rest of the story? Plus here is Neil’s Beginners Guide to Online Marketing.

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The 4 One-on-One Meeting Questions You Should *Not* Ask Your Employee

How’s it going? … What should you ask instead? If you’re looking for a casual, open-ended way to kick off a one-on-one, instead ask, “How’s life?”

Knowyourcompany.com click the link to read the rest of the story?

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Invisible threats to old-school endpoint protection software

Fileless security threats—also known as “non-malware” attacks—leverage RAM, the Windows system registry, and even PowerShell and the Windows Management Instrumentation (WMI) module to kick off multi step “attack chains.”

ChannelProNetwork.com click the link to read the rest of the story?

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U.S. intel chief warns of devastating cyber threat to U.S.

The U.S. intelligence chief warned on Friday that the threat was growing for a devastating cyber assault on critical U.S. infrastructure, saying the “warning lights are blinking red again” nearly two decades after the Sept. 11, 2001, attacks.

Yahoo.com click the link to read the rest of the story?

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How to tell if you’re talking to a bot

It’s important not to be swayed by fake accounts or waste your time arguing with them, and identifying bots in a Twitter thread has become a strange version of the Turing test. Accusing posters of being bots has even become an oddly satisfying way to insult their intelligence.

TechnologyReview.com click the link to read the rest of the story?

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Hire a Virtual Assistant and Start Delegating

When it comes down to it, you need to be sure that your assistant will save you more money than they’ll cost.  Start by tracking your time.

Zapier.com click the link to read the rest of the story.

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How to Tell People What You Do in 3 Easy Steps

In the film industry, that’s called a one-liner, and it’s a way to quickly, clearly explain the driving force behind the movie. If people can’t understand what it’s about, they won’t go see it.  Your business needs a one-liner, too.

Buildingastorybrand.com click the link to read the rest of the story.?

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Why Your Brain Tricks You Into Doing Less Important Tasks

Even if we know a larger, less-urgent task is vastly more consequential, we will instinctively choose to do a smaller, urgent task anyway. Yet again, thanks for nothing, brain.  So what are we to do?

NY Times.com click the link to read the rest of the story.

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How Twitter Made The Tech World’s Most Unlikely Comeback

Twitter’s unlikely resurgence can be attributed to four major factors: Its acceptance it would never be Facebook, leading to a decision to focus on news as Facebook pulled back.

Buzzfeednews.com click the link to read the rest of the story.?

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Smarter, Not Harder: How to Succeed at Work

The most successful people I know have one thing in common: they are masters at eliminating the unnecessary from their lives. The French writer Antoine de Saint-Exupéry hit on the same idea, writing in his memoir, “Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.” This principle, it turns out, is the key to success.

FS.blog click the link to read the rest of the story.

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The 25 best icebreaker questions for team-building at work

A new employee just joined your team, and you want to make sure they feel welcome. Or, you need to find a way to warm up a conference call between remote team members, and ask some get-to-know you questions for team-building.

Medium.com click the link to read the rest of the story.

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