Category Archives: Marketing Tips and Tricks

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The 4 Ps of Marketing: A Step-by-Step Guide

The 4 Ps of marketing…  You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye.  And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.  So before we dive into it, let’s first break down what they are they?  The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. …

neilpatel.com click the link to read the rest of the story.  Get our free tools here.

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Microsoft Teams: Now free version lets you create video meetings

Users of the free version of Teams, the Microsoft 365 online collaboration platform, can now create video meetings.  … The move is likely to be another effort from Microsoft to go to battle with Zoom, the biggest winner in video calling and conferencing since the global coronavirus pandemic shoved the world toward teleworking. …

ZDNet.com click the link to read the rest of the story.  Get our free tools here.

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“SEO Unlocked” Boosts Traffic to Your Website for Free

If you really want more search traffic and you want to take SEO seriously, this is your chance.  There is no excuse for not having the financial resources because the course is free. If you put in the time, my team and I are here to teach and train you on everything you need to know.  And don’t worry, we aren’t going to bore you with every Google algorithm factor or anything like that. Instead, we are going to teach you the main concepts and strategies of SEO that drive the majority of the results as we know that you don’t have 40 hours a week to dedicate to SEO. …

neilpatel.com click the link to read the rest of the story.  Get our free tools here.

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10 Commandments of Modern Marketing – actually 24…

Number One. Thou shalt build revenue FIRST and brand SECOND. Brand matters, but the primary goal must be sales. It’s possible (although not recommended) to sacrifice brand at the alter of sales and still recover. But you cannot sacrifice sales at the all-holy alter of brand and hope to survive. Number Two. Thou shalt write offers…not slogans. Slogans might win awards, but they don’t make sales. Great marketing inspires ACTION! It does not merely inform or entertain. (Also, there’s a special place in marketing hell for advertisers and marketers who stack up awards for their “creativity” but who have never owned or influenced a sales number. They would do us all a favor if they stuck to finger painting.) …

LinkedIn.com click the link to read the rest of the story.  Get our free tools here.

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It’s the Beginning of the End for Independent YouTubers

As studios pump out the type of content the site originally intended to subvert, the barrier to success rises… There’s a sense that succeeding on YouTube now requires this sort of industrialized mass production. … “I think if you’re just starting, it’s probably hard to compete,” Manintveld says. “But I think it’s not different than a musical artist starting out having to compete against U2 or Coldplay with big, multibillion record companies behind them. If they have an ability to find an audience and an ability to be original, they will find a way.” …

Medium.com click the link to read the rest of the story.  Get our free tools here.

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Ultimate webcam tips: How to look and sound great online

As Zoom, Skype and WebEx meetings explode, you need to master these webcam techniques.  We’re all on more web conferences and video meetings via Skype, Zoom, Google Meet and WebEx lately, so you may as well make a professional impression and get your point across memorably. Here are the six easiest ways to look (and sound) sharp when you meet online.

CNet.com click the link to read the rest of the story.  Get our free tools here.

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515,000+ hacked passwords+ for servers, routers, and IoT devices now online

The list, which was published on a popular hacking forum, includes each device’s IP address, along with a username and password for the Telnet service, a remote access protocol that can be used to control devices over the internet.  …

ZDNet.com click the link to read the rest of the story. Get our free tools here.

You may be contacted about your server by legit security people. But make changes with people you know and trust!Join the conversation on our Facebook Page!

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600 million+ Android users continue to be charged for deleted apps

A new set of “fleeceware” apps appear to have been downloaded and installed by more than 600 million Android users. … “Fleeceware” are apps that abuse the ability for Android apps to run trial periods before a payment is charged to the user’s account. … Researchers discovered that some Android app developers didn’t cancel an app’s trial period once the app is uninstalled and they don’t receive a specific request from the user. …

ZDNet.com click the link to read the rest of the story.

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How can you drive more business with digital and social marketing?

Digital and social marketing requires time, attention, and commitment. It requires a long-term content strategy in alignment with your business goals and involves daily posts and interactions with your audience. It also requires monitoring and engagement to ensure a two-way dialog with your intended audience. It is not a magic button by any means. However, it is a relatively inexpensive, direct communication channel to reach your target audience. …

LinkedIn.com click the link to read the rest of the story. Our FREE Tools can help!

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Ransomware gang uses iTunes zero-day

After discovering evidence of the zero-day, Morphisec reported the issue to Apple, and the OS maker patched it this month. But Michael Gorelik, CTO at MorphiSec, says things aren’t that simple as updating the two Apple apps. Users who used these two apps in the past are also vulnerable.  … Sysadmins must scan workstations for the Bonjour component and remove it by hand, or install the latest iTunes…

ZDnet.com click the link to read the rest of the story. Our FREE Tools can help!

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Why Visuals Are the Most Powerful Way to Sell Anything

Almost every day, I have to impress upon a client that telling their customers that they believe in something or are committed to something is almost useless without a clear visual to back it up. Because it’s visuals that stick in our minds. We think in pictures. If you can plant a positive picture in the mind of whomever you’re trying to persuade, you are that much closer to getting what you want. …

Medium.com click the link to read the rest of the story. Our FREE Tools can help!

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How to Learn Digital Marketing for (Nearly) Free in 6 Months

This is a system that you can use to teach yourself digital marketing in a few months using mostly inexpensive resources and personal projects. I’d expect that anyone could take a game plan like this and go from zero to hireable digital marketer in 6 months or less, so long as you work hard at it and don’t get too distracted. …

Medium.com click the link to read the rest of the story. Our FREE Tools can help!

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How Much Does a Website Cost in 2019?

Having built hundreds of websites we know from experience that sites generally fall into three broad categories — small business, corporate and eCommerce. Within these categories we allocate time and resources based on our understanding of the design and function required. As a general rule our small business websites fall between the $5,000 and $7,500 range while corporate websites are generally between $7,500 and $15,000. eCommerce sites are the most expensive option, ranging from $10,000 all the way through to $20,000+.

Medium.com click the link to read the rest of the story.

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How to Build your SEO Strategy from Scratch!

If done right, SEO strategy can work miracles improving your search engine rankings.  So, what exactly is SEO? It is a set of guidelines that you need to follow to rank higher in search results on the various search engines. …

Medium.com click the link to read the rest of the story.

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Cloud services: 24 web services your business needs to try

In this guide, we’ve spotlighted 24 cloud-based services that can take your business to the next level. There’s a huge world of opportunity and available resources beyond Google, Dropbox, Salesforce, Amazon, and Microsoft.

ZDnet.com click the link to read the rest of the story. Our FREE Tools can help!

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My Secret Playbook: 28 Hacks Guaranteed to Grow Your Traffic and Sales

From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success.  You can experiment, run tests, but digital marketing isn’t as easy as it used to be. …

It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. … This is why marketing has become so competitive. But that shouldn’t stop you from succeeding, it just means you need to get creative in this ultra-competitive landscape.

So, to start you off… here are 28 digital marketing hacks that I still use and still work in today’s marketing landscape.

NeilPatel.com  click the link to read the rest of the story.

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Excited about Google’s new map ads? You should be!

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search for these things separately, but who wouldn’t welcome a truly responsive and local experience within Google Maps?

SearchEngineLand.com click the link to read the rest of the story.

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The Ultimate Guide to Facebook Ad Campaign Objectives 2018/2019

Are your Facebook ads hitting your targets?  In this ultimate guide to Facebook ad campaign objectives, we analyse EVERY objective with examples, tips, tricks and a whole heap of avoidable mistakes…

einsteinmarketer.com  click the link to read the rest of the story.

Are you planning on a Facebook Campaign next year?Join the conversation on our Facebook Page!

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21 Video Marketing Tools Every Marketer Should Know in 2019

Studies have found that by 2019, video traffic will comprise 80% of all internet traffic with 1.9 billion viewers worldwide (excluding mobile users).

If you are looking to promote your brand through video marketing, check out these essential video marketing tools that can help you.

Medium.com  click the link to read the rest of the story.

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How Companies Turn Your Data Into Money

The best description of the data economy comes from AOL, of all places. The once-mighty internet service provider now runs a tidy business in the ad-exchange space. The site promoting the service is hip and tasteful, showing happy, partying people and white text that spells out things like “Monetize your most valuable asset” in all caps.  “A publisher’s audience is their currency,” the site says. “No matter how they make money from content—be it through advertising, paid subscription or syndication, a publisher’s core asset is audience and audience data.” This is weapons-grade marketing speak, but it’s also a surprisingly honest assessment of digital media’s beating heart—one that pumps out content and takes in reams of data from the people who consume that content. And somewhere, unseen, money is being made from what we see and do online.

pcmag.com click the link to read the rest of the story.

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How to create emotional experiences into a product listing page

Brands have understood how storytelling is key to connect and build a relationship with their online customers. With an offer that doesn’t stop expanding, online products need to up their game and spark the consumer’ eye.

Online shops can now create the illusion of an actual narrative to fulfill their customers’ desires . The race for the most memorable catalogue experience has started.

usejournal.com click the link to read the rest of the story.

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People Don’t Buy Products, They Buy Better Versions of Themselves

The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an identity crisis. Despite efforts from marketers, Pepsi was being outsold by its biggest competitor and perpetual market leader — Coke — by a factor just shy of six to one…

Medium.com learn more here

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Digital Marketing Made Simple: A Step-by-Step Guide

The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.  

The 7 big categories of online marketing are:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Social Media Marketing (SMM)
  5. Pay-per-click advertising (PPC)
  6. Affiliate marketing
  7. Email marketing

Unbounce created a great infographic that sums up all kinds of online marketing in one neat chart.

NeilPatel.com click the link to read the rest of the story? Plus here is Neil’s Beginners Guide to Online Marketing.

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How to Tell People What You Do in 3 Easy Steps

In the film industry, that’s called a one-liner, and it’s a way to quickly, clearly explain the driving force behind the movie. If people can’t understand what it’s about, they won’t go see it.  Your business needs a one-liner, too.

Buildingastorybrand.com click the link to read the rest of the story.?

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57 Email Etiquette Tips to Avoid Writing Sloppy Emails

You may have heard, “Don’t sweat the small stuff. That might be true in some aspects of life — but over email, sweating the small stuff is exactly what you should be doing.

Hubspot.com click the link to read the rest of the story.

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Phone Skills For Flawless Sales and Support Conversations

Sales and support reps that possess the necessary soft skills still need tools to realize their full potential. Understanding what’s possible (plus learning the techniques) will lead to more won deals and 5-star reviews.  Here are the phone skills to master for sales and support.

AirCall.io click the link to read the rest of the story.

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Build a Master Contact Database From Google Contacts, LinkedIn, Outlook, and More

How to

It takes a little grunt work at the beginning, but after the initial setup, you can automatically add new contacts to your list as they come. But first, let’s compile your existing contacts into one, centralized location.

Zapier.com click the link to read the rest of the story.

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