The 4 Ps of marketing…  You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye.  And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.  So before we dive into it, let’s first break down what they are they?  The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. …

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