As studios pump out the type of content the site originally intended to subvert, the barrier to success rises… There’s a sense that succeeding on YouTube now requires this sort of industrialized mass production. … “I think if you’re just starting, it’s probably hard to compete,” Manintveld says. “But I think it’s not different than a musical artist starting out having to compete against U2 or Coldplay with big, multibillion record companies behind them. If they have an ability to find an audience and an ability to be original, they will find a way.” …

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