How Steve Jobs Convinced Tim Cook to Join Apple

“In 1998, Steve jobs convinced me to leave Compaq behind to join a company that was on the verge of bankruptcy. They made computers. But at that moment at least, people weren’t interested in buying them.  Steve had a plan to change things, and I wanted to be a part of it. He wasn’t just about the i-Mac or the i-Pod or everything that came after.

He was about the values that brought these inventions to life: the idea that putting powerful tools in the hands of everyday people helps unleash creativity and moves humanity forward; that we can build things that help us imagine a better world, and then make it real.”

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