First, it’s happened to all of us (and we’re here to help).

Second, it is impossible to understand all the contextual and environmental factors that led to the customer disengaging. It is easy for founders to believe they are the singular point of failure (which is exacerbated by processing the event of loss by themselves in an echo-chamber). The reality is that this is often not the case.  And third, some customer relationships cannot be repaired. Be OK with this.

Here are the six battle-tested steps I shared with the founder whose business had been impacted.

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