Experts caution that the stream of news about such breaches can set a new normal and instill a sense of fatalism — and complacency — in consumers.

Anthony Vance, an associate professor and director of the Center for Cybersecurity at the Fox School of Business at Temple University, said last year’s breach of information held by the credit reporting company Equifax, which affected 145 million Americans, was “a game-changer.”

The information gleaned could be used to fraudulently open new credit accounts, he said, adding, “That should give even the most jaded American consumer pause and prompt them to do something.”

But evidence suggests that high-profile breaches don’t typically change consumers’ behavior.

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