The starting point for deriving value from LinkedIn is creating a profile that not only shows off your experience and talents, but also makes it easier for people to discover you in search. Here we’ll present you with research-backed LinkedIn profile tips that will help you optimize your LinkedIn presence.

First Pro Tip: If you don’t want your existing connections to get multiple updates announcing your profile changes, temporarily turn off profile change notifications. Click the Me dropdown, choose Settings & Privacy, open the Privacy tab, scroll down to Sharing profile edits, and toggle the setting to No. You can turn these back on when you’re finished updating your profile if you want your connections to see future updates (e.g., new job announcements).

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