The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.
The 7 big categories of online marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
Unbounce created a great infographic that sums up all kinds of online marketing in one neat chart.
NeilPatel.com click the link to read the rest of the story? Plus here is Neil’s Beginners Guide to Online Marketing.
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